THIS IS THE BIG 2025 REPORT ON TRENDS IN EMAILS
BY

What's Inside:

**Subject Lines & First Impressions**

• Why the classic character-count rule no longer applies

• Emoji usage patterns across different industries

• The most powerful personalization words

• Punctuation psychology (questions vs statements vs exclamations)

  **Call-to-Action Strategies**
  

• The death of the single-CTA email

• How CTA count varies by industry

• The action verbs

• Urgency language in CTAs

• Building CTA hierarchy

  
  **Promotional Tactics & Discounts**

• The new discount sweet spot

• How common are extreme discounts?

• Time-limited windows

• Scarcity language that builds urgency

  
  AND LOTS AND LOTS MORE…
  
  • Industry breakdowns • Real examples • Zero theory • Strategic Insights •