EMail marketing audit
The unsexy but absolutely necessary teardown of your entire email infrastructure.
Before we even touch strategy, flows, or revenue, we make sure Gmail doesn’t think you’re running a pyramid scheme.
This audit is the part no one wants to do — and the part that fixes a lot of problems. Sometimes — before they even happen.
In this document, we’re sharing a step-by-step guideline on how to audit your email setup and make sure you got the boring stuff right.
What is it good for?
✔ Fix your deliverability before it nukes your revenue
No more guessing why Gmail hates you. You’ll be able to investigate what exactly is breaking inbox placement — and how to fix it fast.
✔ Stop sending from burned domains & cursed IPs
You’ll identify hidden technical landmines dragging your emails down and will be able to say with more confidence, which infra is actually safe to scale.
✔ Clean, accurate event data that doesn't sabotage your automations
Make sure your flows fire when they’re supposed to — not six times in a row.
✔ A fully compliant, legally safe foundation
GDPR, CAN-SPAM, CASL… make sure you’re not accidentally committing email crimes.
✔ A prioritized, no-BS roadmap to repair and grow
You’ll be able to create actual prioritised roadmaps for yourself and your colleagues. No fluff. No theory. Just “fix this first, then do that, and here’s why.”
✔ Confidence that your email revenue isn’t leaking through technical cracks
Most businesses bleed money through broken tracking, misfiring triggers, and trashed sender reputation.
After this audit — you won’t!
…well…
…at the very least, you should start bleeding a lot less!👍👍👍
The Output
If you do everything on that list, what you get in the end — is a brutally clear, fix-first report, showing:
what’s broken
why you’re hitting spam
what’s safe to scale
and how to rebuild your sender reputation properly