EMail marketing audit
The unsexy but absolutely necessary teardown of your entire email infrastructure.
Before we even touch strategy, flows, or revenue, we make sure Gmail doesnβt think youβre running a pyramid scheme.
This audit is the part no one wants to do β and the part that fixes a lot of problems. Sometimes β before they even happen.
In this document, weβre sharing a step-by-step guideline on how to audit your email setup and make sure you got the boring stuff right.
What is it good for?
β Fix your deliverability before it nukes your revenue
No more guessing why Gmail hates you. Youβll be able to investigate what exactly is breaking inbox placement β and how to fix it fast.
β Stop sending from burned domains & cursed IPs
Youβll identify hidden technical landmines dragging your emails down and will be able to say with more confidence, which infra is actually safe to scale.
β Clean, accurate event data that doesn't sabotage your automations
Make sure your flows fire when theyβre supposed to β not six times in a row.
β A fully compliant, legally safe foundation
GDPR, CAN-SPAM, CASLβ¦ make sure youβre not accidentally committing email crimes.
β A prioritized, no-BS roadmap to repair and grow
Youβll be able to create actual prioritised roadmaps for yourself and your colleagues. No fluff. No theory. Just βfix this first, then do that, and hereβs why.β
β Confidence that your email revenue isnβt leaking through technical cracks
Most businesses bleed money through broken tracking, misfiring triggers, and trashed sender reputation.
After this audit β you wonβt!
β¦wellβ¦
β¦at the very least, you should start bleeding a lot less!πππ
The Output
If you do everything on that list, what you get in the end β is a brutally clear, fix-first report, showing:
whatβs broken
why youβre hitting spam
whatβs safe to scale
and how to rebuild your sender reputation properly
checklist + guidelines | tech & deliverability
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