EMail marketing audit

The unsexy but absolutely necessary teardown of your entire email infrastructure.


Before we even touch strategy, flows, or revenue, we make sure Gmail doesn’t think you’re running a pyramid scheme.


This audit is the part no one wants to do — and the part that fixes a lot of problems. Sometimes — before they even happen.

In this document, we’re sharing a step-by-step guideline on how to audit your email setup and make sure you got the boring stuff right.


What is it good for?

✔ Fix your deliverability before it nukes your revenue

No more guessing why Gmail hates you. You’ll be able to investigate what exactly is breaking inbox placement — and how to fix it fast.

✔ Stop sending from burned domains & cursed IPs

You’ll identify hidden technical landmines dragging your emails down and will be able to say with more confidence, which infra is actually safe to scale.

✔ Clean, accurate event data that doesn't sabotage your automations

Make sure your flows fire when they’re supposed to — not six times in a row.

✔ A fully compliant, legally safe foundation

GDPR, CAN-SPAM, CASL… make sure you’re not accidentally committing email crimes.

✔ A prioritized, no-BS roadmap to repair and grow

You’ll be able to create actual prioritised roadmaps for yourself and your colleagues. No fluff. No theory. Just “fix this first, then do that, and here’s why.”

✔ Confidence that your email revenue isn’t leaking through technical cracks

Most businesses bleed money through broken tracking, misfiring triggers, and trashed sender reputation.

After this audit — you won’t!
…well…
at the very least, you should start bleeding a lot less!👍👍👍

The Output

If you do everything on that list, what you get in the end — is a brutally clear, fix-first report, showing:

  • what’s broken

  • why you’re hitting spam

  • what’s safe to scale

  • and how to rebuild your sender reputation properly

checklist + guidelines | tech & deliverability

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